According to Zuckerberg, feedback from Facebook users has suggested content from businesses, brands, and media is crowding out personal content from friends, something Facebook wants to correct. Rather than aiming to help Facebook users find relevant content, it will now help users find “meaningful social interactions.”
Based on this, we’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.
Zuckerberg says that it will take months to roll out the new focus to all of its products, but the first change will be coming to the News Feed, which will feature more content from family, friends, and groups. Less public content will be displayed, and what is displayed, should encourage meaningful interactions.
As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.
Through implementing these changes, Zuckerberg expects to see engagement and the time people spend on Facebook go down, but the time that is spent on Facebook “will be more valuable.” Doing the right thing, he says, will be “good for the community” and Facebook’s business over the long term.